With 12 years of business experience, our CEO blends family tradition with modern innovation, leading ventures across Pakistan and international markets.
His journey began at an early age, managing responsibilities within the family’s merchandise business. Over time, he expanded into real estate and multiple ventures, proving his adaptability and vision. Through this path, he closely observed challenges faced in traditional business, including:
He was born in Swabi, Khyber Pakhtunkhwa, a city known for its culture, values, and strong traditions. Growing up in this environment gave him a deep sense of responsibility, discipline, and respect for community. Later, he moved to Islamabad, where he continued his education and professional journey. Today, his life reflects a unique combination of academic excellence, entrepreneurial spirit, and a strong commitment to community service. This balance of roots and vision defines his personality as both a business leader and a socially responsible individual.
He started his educational journey in Swabi, Khyber Pakhtunkhwa, and later moved to top institutes of Pakistan to pursue higher studies. His early years reflect discipline, hard work, and a strong focus on academics.
During his student life, he actively participated in community and university activities. He believes leadership comes through service, and this reflects in his early involvement in social work. His dedication to these roles helped him gain confidence and shape his leadership journey.
Coming from a family that has run a merchandise business since 1906, he entered the trade world at a very young age. By fifth grade, he was already part of the family business. Over the years, he expanded into real estate and gained more than 12 years of experience in traditional business.
Through his journey, he realised that while traditional business brings financial success, it often limits personal freedom and family time. This experience shaped his vision — building businesses that create both growth and balance in life. He believes true success lies in achieving prosperity without compromising on personal happiness.
Today, he continues to manage his family’s traditional business while also leading new ventures. Under his guidance, multiple markets have been successfully opened both in Pakistan and internationally.
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